Getting a customers to stay with your products or services is almost the same as like getting a new girlfriend (or boyfriend). It takes an effort but it was worth it. The value of the customers will grow as time goes by.
Your business must be structured in a way that encourages purchases and repeat customers. Relationships should be done consistently. Gaining customer loyalty is the key to increased customer lifetime value. How to do it? Here are 3 simple ways to get costumers loyalty
1. Brand Awareness
Every product and services starts from zero. Before customers are yours, you have to make them know that your product does exists.
Every brand will initially have positive and negative perceptions. For beginner, it is normal for costumers to have many doubts. Make them aware that your product and services are actually available and can solve their problems.
Always create your own detailed product description. If you don’t have the exact product you customer desires, be quick to make a recommendation. This shows you care about them, and not just their bucks. Do some research for them; point them to products that complement their needs.
2. Brand preference
Every brand depends on repeat business, establishing your brand as a preferred choice is a must. At this point positive messages should be directed consistently to the consumer. After making the costumers aware, now it is the time to make is as their main preference.
3. Brand Loyalty
This last level is what all products and services seek. Loyalty that pays off dividends in long term. They will cling to you and wait for your new innovation. Check Apple or Samsung for instances, they have reached this level. People love to be appreciated, we are all emotional beings. Once you are able to make a connection on an emotional level, you have their loyalty.
It is simple ways but needs consistency and investment to finally gain costumers loyalty.