Walt Disney said it best, “Do what you do so well that they will want to see it again and bring their friends.” Treating your customer right will not only benefit you, but also the whole business in the long run. Happy customers who get their issue resolved tell 4 to 6 people about their experience. So that’s a way to significantly influence the word of mouth about your business. Most of the times, a business can sell more based on word of mouth, rather than conventional advertising.
These are 4 ways to make your customers happy:
1. Customer focus
Collect the data of your customers. Small things like birthdays, preferences, habits, spending profiles, etc. It will paves the way for healthy interactions with them, thus focusing on customers to make them happy.
2. Listen more
This is more than just listening as usual, but truly listening. Take into account what changes your company should make from this feedback, and then follow through. Your customers are the lifeblood of your organization. Be attentive, listen to their feedback and ask questions to ensure you understand what they want
3. Make it personal
Improve the customer relationship by personalized messages using customer data (like first name, last name, company, and industry) to speak to the individual. This kind of personalization works well in email outreach.
4. Make it consistent
Giving your customers a consistent experience is one of the most important things you can do to improve the customer experience. Customers want a consistently positive experience every time they do business with you – not just some of the time.